Active
&
Passive
Active - An active audience is where an audience can participate in a website.
EXAMPLE
YouTube enables an audience to be active because of the ability to upload, share, copy and past the links, comment, like, subscribe etc.
Passive - An passive audience is where the audience observing a media text aren't really involved in the process.
EXAMPLE
When the internet first went live, people weren't able to interact with websites, therefore it being passive, however now, we can interact with the web and edit, and change stuff.
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